Takashi Amano and the Aqua Design Amano team has released a new logo for the freshwater planted aquarium product company. In efforts to minimize counterfeiting of their products, the new logo will replace the old one and will be seen on new ADA packaging within the coming months. The counterfeiting of ADA products has caused issues for the company and by moving forward and creating a new logo should help resolved further issues.
Despite those who dare attempt to replicate ADA products and resell them as if they were the original product(s), it is to show that ADA produces quality products that are truly valuable and that there is a demand for them. However, will the new logo fix the problem? Or will these companies continue to counterfeit and use the same new logo as well?